Martin (Switzerland) is an Economist and Banker with over 25 years of experience in the field of social banking, sustainable trade, development finance, economic policy and debt relief. Before joining the GABV, Martin was CEO of Alternative Bank Switzerland (ABS) and served on the Board of the GABV, representing the European member banks. 

As Executive Director of the GABV Martin is building the banking on values movement and growing our work with members, partners, experts and policy makers to influence the banking system so that it is more transparent, ethical, robust and real economy focused. 

James (United Kingdom) is a communications professional with experience in business, government and non-governmental organisations. He previously worked for almost 20 years at Triodos Bank including as International Head of Impact Assessment and Reporting, International Head of Corporate Affairs, and Head of Marketing and Communications for Triodos Bank in the UK. 

James is responsible for the GABV’s operations, including the Netherlands-based Secretariat, and supports the effective delivery of its programmes.

Alice (USA) has more than 15 years international experience in the Netherlands, New Zealand, US and Japan developing and executing communications strategies in the ICT, consumer brands and nonprofit sectors. She has a strong passion to drive transformative change by helping businesses transition to innovative and sustainable business models to create positive social and environmental impacts.

Within GABV, Alice leads the implementation of the GABV Knowledge and Supporting Partner strategies, manages GABV structured information platforms, and coordinates GABV’s work with member CEOs and Supporting Partners. She also supports the GABV Human Development Community of Practice.

Sonia (Spain) has +15 years of experience in strategic communications, PR, marketing, and content creation in management positions, focusing on sustainability and positive change.

She worked at Triodos Bank Spain for 12 years, where she served as Country Communications Director, and helped establish the GABV as a Values Ambassador. She has participated in movements and networks that want to change the rules in the economy and companies, such as B Corp. Her latest position was as Marketing, Communications and Content Director at Impact Hub Madrid, a global network of impact entrepreneurship communities.

Tytti Kaasinen (Sweden/Finland) is the Head of Impact and Research at the Global Alliance for Banking on Values (GABV). She has almost 20 years of experience in the financial industry, focused on responsible investment, sustainable finance, and tackling systemic challenges through forward-looking, impact-focused stewardship and multi-stakeholder activities. Parallel to the GABV, Tytti works 40% at UNICEF Sweden as a Child Rights and Sustainable Finance Advisor.

Tytti started her career as a responsible investment analyst at the Cooperative Asset Management in Manchester, UK, followed by a decade at stewardship service providers, GES and Sustainalytics (Morningstar). Most recently before joining the GABV in 2024, she was Engagement Director at the Council on Ethics of the Swedish national pension funds (AP 1-4).

She holds a master’s degree in international relations from the University of Manchester and a bachelor’s degree in politics from the Manchester Metropolitan University.

Jules (France) is a graduate of the Ecole Centrale Paris engineering programme and holds a master’s degree in Energy Economics from the University of Paris-Saclay, the National Institute for Nuclear Science and Technology (INSTN) and the French Institute of Petroleum (IFP Energies Nouvelles).

Jules previously worked as a Senior Analyst and then as Head of Data & Operations at Carbon4 Finance, an independent provider of climate and biodiversity data to financial institutions. He was responsible for managing data production operations and overseeing the development and technical implementation of climate-related risk and impact measurement methodologies, working closely with sector experts and customers.

Passionate about social and environmental issues, Jules is committed to ensuring that the financial sector plays its part in transitioning to sustainable business models and driving positive impact.

Sofia (Spain) is a young professional with a background in finance, accounting and consultancy. She holds a Master’s degree in Business and Social Impact from Utrecht University in addition to a degree in Finance and Accounting from the Autonomous University of Barcelona. 

Sofia is committed to making a positive impact in the values-based banking world. She aims to bring a fresh and bright perspective to the GABV, while looking for creative ways to approach and drive meaningful changes. Her involvement in youth and climate change organizations in the past has provided her with valuable insights that she aims to bring to the Banking on Values movement.

Horla (Mongolia/Ireland) is a young professional with a master’s degree in International Development Studies from the University of Amsterdam and an Economics degree from Trinity College Dublin. Her passion for impact-driven sectors and storytelling has guided her diverse career choices.

Having worked in various roles, from economic research assistant to client relations specialist, Horla has honed her skills and discovered a deep interest in communications within impact-driven sectors. Her recent experiences have been in impact investing and sustainable financing sectors, further fueling her dedication to social and environmental issues.

Horla is eager to contribute to GABV’s mission and values-based banking by illuminating inspiring and important stories from our members and the broader sector.

Ugo (Italy) is the first contact person for the European region. He has a long and strong connection with the banking on values movement and the GABV in itself. He is the Co-founder of Banca Etica and the former CEO and President (2010 to 2019). Until 2023, he has been President of Etica Sgr (2011-2023), the asset management company of Banca Etica Group, and a Board member of the GABV (2017-2023).

Ugo has always been committed to the issues of social justice and ecology, both personally and at the family level, and professionally, promoting actions and proposals for change with some Italian NGO. Lecturer in Ethical Finance and Microcredit at the University of Florence and author of books about ethical finance. He has a degree and PhD in Physics, with a specialization in Sustainable Development (Trento) and Business Management (Bocconi).

Paula Martin is a seasoned banking executive and board director with expertise in strategy, leadership, governance and community engagement. She brings extensive experience from her time at Vancity—a forerunner credit union with a vision of a transformed economy that protects the earth and guarantees equity for all—where she held executive roles including Advisor to the CEO, SVP of Marketing, and Chief People Officer. Through her work, she has demonstrated the leadership and positive impact financial organisations can have on their communities.

While at Vancity, Paula was long engaged with the GABV, working with its Board, Secretariat and broader values-based banking networks to develop socially, environmentally, and economically sustainable communities. Paula is based in Vancouver, British Columbia on Canada’s west coast.

Upendra (Nepal) represents GABV for the Asia and Pacific and is the first contact person for the member CEOs in the region. He has 3 decades of banking experience including in Standard Chartered Bank Nepal Limited, mostly Corporate Banking, for 14 years. He led NMB Bank Limited (NMB), the only member of GABV in Nepal, for 17 years as its Chief Executive Officer before he retired in March 2017.

Martha Lucía (Colombia) is the first contact person for the Latin America & the Caribbean region. As an Attorney and Master´s in Business Administration, she has knowledge on banking regulation and risk management, and extensive experience designing, implementing and evaluating programs on corporate ethics, financial inclusion, regulatory compliance, financial intelligence and anti-money laundering & anti-terrorism financing.

She worked as Executive Director of the ACCION Network in Latin America, Regional Project Director of ACCION´s Remittance and Microfinance Program, and Anti-Money Laundering Compliance Officer for Latin America & Caribbean Region of Western Union Financial Services Inc. In Colombia, Martha Lucía worked as Prosecutor on Anti-Money Laundering, Anti-Extorsion & Anti-Kidnapping crimes, Director General (ad hoc) and Advisor to the Director General of the Financial Intelligence Unit-UIAF, Anti-Money Laundering & Regulatory Compliance Manager of Colfondos S.A. Pension and Severance Fund, Visiting Attorney of the Attorney General Office, Associate Attorney of Idrobo & Asociados S.A. Law Firm, and she practices as an Independent Attorney & Consultant.

Célestin Mukeba (Democratic Republic of Congo) is a seasoned banker with over 18 years of experience in the financial sector. He began his career at ProCredit Bank Congo, where he served as Deputy General Manager starting in 2008 and later as Managing Director in 2014. In 2015, following Equity Group Holdings’ acquisition of ProCredit, he was appointed Managing Director of Equity Bank Congo. 

In addition to his banking career, Mr. Mukeba has been active in promoting corporate social responsibility, serving as the Chairman of the UN Global Compact Network in the DRC, and he has been recognised twice among the Top 100 Young African Leaders by Choiseul. 

Tom’s role focuses on engaging annually with member CEOs to get insights for developing the activities of the GABV. Tom also manages the design of the Annual Meeting and is the key facilitator during the conference. Tom provides advice to the Executive Director on topics relating to the internal development of the network.