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T +31(0)30 694 3062     E

Postal Address: Global Alliance for Banking on Values,  Nieuweroordweg 1, P.O. Box 55,  3700 AB Zeist,  The Netherlands

GABV Secretariat

Dr Marcos Eguiguren
Executive Director
T +31(0)30 694 3062

Marcos (Spain/The Netherlands) is an Economist and PhD in Business Administration. An entrepreneur that has started companies in different industries including financial services, technology and professional services. He brings a wealth of experience including banking, consulting, management and research. Marcos is known for his ability to lead the strategic delivery of profitable, sustainable, values-based business models. As Executive Director of the GABV Marcos is building the values-based banking movement and growing our work with members, partners, experts and policy makers to influence the banking system so that it is more transparent, ethical, robust and real-economy focused. Marcos is also a professor of Business Administration at Universitat Politècnica de Catalunya.

Within GABV, Marcos is responsible for membership enlargement, CEO engagement, business development, management of the Secretariat, and oversees all areas of GABV work.

Dr. Adriana Kocornik-Mina
Metrics and Research Senior Manager


Adriana (Mexico/United States) brings to the GABV extensive experience in development and sustainability research. As guest researcher at the Environmental Sciences Group – Wageningen University & Research in The Netherlands, Adriana studies the effects of community participation on sustainable water management. She was with the Grantham Research Institute on Climate Change and the Environment at the London School of Economics and Political Science as a researcher in the Adaptation and Development team. Previously she worked on electricity transmission at the US Department of Energy and was a Research Fellow at the Center for Entrepreneurship and Public Policy at George Mason University. Adriana has taught research methods, and governance and policy processes as well as comparative social policy to graduate students at Georgetown University and George Mason University, respectively. Adriana holds a PhD in Public Policy from George Mason University.

Within GABV, Adriana is responsible for leading GABV research agenda, supporting the GABV Metrics Experts Network in developing the GABV Scorecard.

Federica Masut
Metrics and Finance Officer 
T +31 (0) 644 132876

Federica Masut (Italy) holds a B.Sc. in Mathematics from the University of Trieste and a M.Sc. in Economics from the University of Trento (Italy). During her studies in economics, Federica did an internship at the trade department of the Permanent Mission of Italy to the International Organizations in Geneva and was a participant in daily meetings at the WTO and the UNCTAD. She wrote her graduate thesis on barriers to trade in services. She joined the GABV to combine her academic interest in services (especially financial) with her personal concern for sustainability.

Within GABV, Federica is handling annual processes related to the Scorecard, supports GABV research activities and assessments of potential new members. Federica also supports finance and accountancy processes of the Secretariat.

Jasmin Panjeta
Communications and Brand Manager
T +31 (0)30 694 7929

Jasmin (Bosnia and Herzegovina) is a marketing and communications professional with more than 10 years of experience in relationship building, media relations, communications, channel management, branding, event co-ordination, and non-profit marketing.

Within GABV, Jasmin manages GABV internal and external communication activities, leads advocacy efforts of the GABV, manages GABV brand and relationships with media. Jasmin also leads GABV Marketing and Communication Expert Network.


Dr Katrin Käufer
Leadership Academy and Human Development Senior Adviser


Katrin (Germany) is research director (& founding member) at the Presencing Institute, and Fellow at the Community Innovators Lab (CoLab) at MIT’s Department of Urban Studies and Planning. Her current work includes a research focuses on social transformation and non-hierarchical coordination. She earned her MBA and Ph.D. from Witten/Herdecke University, Germany.

Within GABV, Katrin manages the Leadership Academy, and coordinates the relationship between the GABV and MIT. Katrin is also responsible for the deployment of the MOOCs.

Sofia Ortega
Knowledge and Network Manager
T +31 (0)30 694 7979

Sofia(Venezuela/The Netherlands) is an international development professional, with extensive experience in advising governments, international organisations, and financial institutions on the development and implementation of financial inclusion, education, and economic empowerment policies. Sofia has a long-standing interest in building positive relations between people and the financial systems they live in.

Within GABV, Sofia leads the implementation of the GABV Knowledge and Supporting Partner strategies, manages GABV structured information platforms, and coordinates GABV’s work with member CEOs and Supporting Partners. Sofia is also responsible for the GABV Secretariat team’s development and supports the GABV Human Development Community of Practice as a community coordinator.

paulamartin_bw1Paula Martin
(Senior Adviser seconded by Vancity)
T +1 604 877 7641

Paula (Canada), a former journalist and communications, marketing and engagement executive, serves as Advisor to the CEO at Vancouver-based Vancity Credit Union.

Paula is the first contact person for North American CEOs and the network in the region. In coordination with the Executive Director, Paula scans the region in search of advocacy opportunities, strategic alliances and prospects members. Paula is also helping with content design for the Annual Meeting.

Rafael Llosa
Latin American Regional Representative
Skype: rafollosa

Rafael (Peru) is a financial professional residing in Lima. Before joining GABV, Rafael was the CEO and Director of Banco GNB Peru and previously also served as General Manager of MIBANCO Banco de la Microempresa, He studied law and political sciences at Universidad de Lima (Peru), as well as leadership programmes focused on Microfinance and women’s banking at Harvard Business School and University of Pennsylvania.

Rafael is the first contact person for the Latin American CEOs and the network in the region. In coordination with the Executive Director, Rafael scans the region in search of advocacy opportunities, strategic alliances, and prospects members.

Rebeca Pastor
Program Advisor

Rebeca (Spain/The Netherlands) is an economist with a background in consulting and international cooperation. She has enjoyed working with entrepreneurs, social businesses, NGOs and public institutions for the last 20 years in countries such as Spain, Ethiopia, Bolivia, Peru and Nepal. Her leitmotiv “choose a job you love, and you will never have to work a day in your life” Confucius. She believes in the power of consumers and knows that a conscious decision towards responsible consumption in every sector will change the world. She does what she preaches and dress ethically, eat local organic foods, use sustainable banking and public transport…not easy but possible.

Within GABV, Rebeca is the key contact person for preparation of GABV annual meetings, provides support to Latin American and Asia-Pacific Regional Representatives, and supports the business development work in Africa.

Tom Cummings
Annual Meeting Design and Senior Adviser to the Executive Director

Tom’s role focuses on engaging annually with member CEOs to get insights for developing the activities of the GABV. Tom also manages the design of the Annual Meeting and is the key facilitator during the conference. Tom provides advice to the Executive Director on topics relating to the internal development of the network.

Upendra Poudyal
Regional Representative for Asia-Pacific
T: +9779851021149

Upendra (Nepal) represents GABV for the Asia and Pacific and is the first contact person for the member CEOs in the region. He is responsible to promote values-based banking and support the growth of the GABV network in the region. His role also includes engaging and interacting with the associations and stakeholders that might be relevant for the GABV in the Region. Upendra holds a Masters in Business Administration, has 3 decades of banking experience including in Standard Chartered Bank Nepal Limited, mostly Corporate Banking, for 14 years. He led NMB Bank Limited (NMB), the only member of GABV in Nepal, for 17 years as its Chief Executive Officer before he retired in March 2017.

Upendra is the first contact person for the Asia-Pacific CEOs and the network in the region. In coordination with the Executive Director, Upendra scans the region in search of advocacy opportunities, strategic alliances, and prospects members


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