20 Million For #WorldValuesDay And #BankingOnValues Collaboration

Impressive Social Media Response Demonstrates Demand For Values-based Causes And Society

ZEIST, THE NETHERLANDS, OCTOBER 27, 2016: This October two unlikely but aligned partners came together to build a collaborative movement that celebrated the importance of embracing values in all areas including, wait for it: banking! Headed by the UK Values Alliance and the Global Alliance for Banking on Values, October 20 marked a day of online sharing that highlighted the importance of values in society, the economy and business. Social media impressions exceeded 20 million and are still increasing, demonstrating a growing international appetite to put real needs and human interests at the heart of all that matters.

‘#BankingOnValues is about Thinking People Before Profit, investing in the real economy, and ensuring banking serves real needs and local communities. It’s about encouraging banks to commit their people, capital and resources to create and support positive economic, social and environmental impact. We’re collectively asking ‘Why isn’t all banking done this way?’ and we’re working through members, partners and policy makers to show how it can be done,’ stated Marcos Eguiguren, Executive Director, Global Alliance for Banking on Values. ‘This year our #BankingOnValues collaboration with #WorldValuesDay was another significant step in showing how partnerships can bring people and possibilities together to drive positive change.’

Liz Murphy, Founder-member of the UK Values Alliance explained ‘The collaboration between World Values Day and #BankingonValues reinforces that if we are to truly act on our values, we also need to look at the way we spend and invest our money. #WorldValuesDay calls on people to think about their most deeply held values and then to act on them, because putting our values into action changes our lives and also the world we live in for the better.  The campaign brought many change makers together in areas such as education, health, business, sport, arts, and banking and finance. We encouraged people to make one different choice, like switching to a Fairtrade product, or to an ethical investment fund. Initiatives led by #WorldValuesDay partners and collaborators is helping to ensure many small actions add up to happier lives and a healthier global society.

About The Global Alliance For Banking On Values

The Global Alliance for Banking on Values (GABV) is a not-for-profit organisation representing an independent network of banks and banking cooperatives with a shared mission to use finance to deliver sustainable economic, social and environmental impact. The GABV comprises 36 financial institutions and four strategic partners from across the world committed to using their people, capital and resources to create positive change in the banking sector by building and empowering a global values-based banking movement.

Abut The UK Values Alliance

The UK Values Alliance is a collaborative group that promotes values in society. The Alliance formed as a result of a recent UK National Values Survey, which demonstrated a large gap between the personal values of UK residents and the values seen at a national level. A core belief is that by acting together, ‘we can make a bigger difference.’ The organisation’s purpose is to build a better UK society by helping individuals and organisations be more aware of, understand and live their values.


Press Kit

Press release (Spanish)

Media Relations

Linda Ryan, Marketing and Communications Adviser, GABV