{"id":1959,"date":"2026-10-26T02:02:09","date_gmt":"2026-10-26T02:02:09","guid":{"rendered":"https:\/\/www.gabv.org\/bankingonvaluesday2026\/?p=1959"},"modified":"2026-11-02T14:18:15","modified_gmt":"2026-11-02T14:18:15","slug":"laboral-kutxas-accessibility-360-project","status":"publish","type":"post","link":"https:\/\/www.gabv.org\/bankingonvaluesday2026\/fr\/laboral-kutxas-accessibility-360-project\/","title":{"rendered":"Le projet Accessibility 360 de Laboral Kutxa"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Le projet \u00ab Accessibility 360 \u00bb de Laboral Kutxa aborde l\u2019accessibilit\u00e9 de mani\u00e8re globale et transversale, et il est directement li\u00e9 \u00e0 l\u2019inclusion financi\u00e8re. En am\u00e9liorant la communication, les services et les espaces physiques, la banque permet \u00e0 chacun, quels que soient son niveau d\u2019\u00e9ducation financi\u00e8re, son \u00e2ge ou son milieu social, d\u2019utiliser les services bancaires de mani\u00e8re autonome et s\u00e9curis\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le travail de l\u2019\u00e9tablissement bancaire en mati\u00e8re d\u2019accessibilit\u00e9 est bas\u00e9 sur un diagnostic complet r\u00e9alis\u00e9 en 2023 par Ilunion, une soci\u00e9t\u00e9 de conseil en accessibilit\u00e9 du groupe ONCE qui comprend des personnes handicap\u00e9es. Ce diagnostic a port\u00e9 sur les agences, le t\u00e9l\u00e9phone, la banque en ligne et les distributeurs automatiques de billets, ainsi que l\u2019ouverture de comptes et les pr\u00eats immobiliers, avec des auditeurs experts et l\u2019intervention d\u2019utilisateurs ayant des d\u00e9ficiences visuelles, physiques ou auditives, ainsi que de clients \u00e2g\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des actions ont \u00e9t\u00e9 mises en \u0153uvre, en mettant tout particuli\u00e8rement l\u2019accent sur l\u2019accessibilit\u00e9 linguistique : les contrats et les documents commerciaux sont r\u00e9\u00e9crits dans un langage plus clair. Les recommandations d\u2019Ilunion guident l\u2019accessibilit\u00e9 physique des succursales r\u00e9nov\u00e9es. Les clients \u00e2g\u00e9s de 60 ans et plus disposent de solutions pratiques dans les succursales et par t\u00e9l\u00e9phone, ainsi que d\u2019aide \u00e0 la formation en mati\u00e8re de comp\u00e9tences num\u00e9riques ; un compte de paiement de base est \u00e9galement disponible pour les personnes ayant des difficult\u00e9s \u00e0 acc\u00e9der aux services financiers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le personnel est partie prenante du changement. En 2025, une formation en ligne sur le handicap et l\u2019accessibilit\u00e9 universelle a \u00e9t\u00e9 propos\u00e9e \u00e0 1 273 collaborateurs du r\u00e9seau commercial, et 99,5 % l\u2019ont suivie jusqu\u2019au bout. 35 autres membres des services centraux ont particip\u00e9 \u00e0 des ateliers en pr\u00e9sentiel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c Accessibility 360 \u201d montre que l\u2019inclusion consiste \u00e0 \u00e9liminer les obstacles qui emp\u00eachent les personnes de b\u00e9n\u00e9ficier des services financiers, afin que davantage de personnes puissent participer avec confiance \u00e0 la vie \u00e9conomique.<\/p>","protected":false},"excerpt":{"rendered":"<p>Laboral Kutxa\u2019s \u201cAccessibility 360\u201d project addresses accessibility in a comprehensive, cross-cutting way and is directly linked to financial inclusion. By improving communications, services and physical spaces, the bank enables anyone, regardless of financial literacy, age or social background, to use banking services independently and securely. The bank\u2019s accessibility work is underpinned by a comprehensive diagnosis [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"tags":[27,28],"class_list":["post-1959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europe","tag-bankingonvalues","tag-facesofinclusion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Laboral Kutxa\u2019s Accessibility 360 Project - Banking on Values Day 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gabv.org\/bankingonvaluesday2026\/fr\/laboral-kutxas-accessibility-360-project\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Laboral Kutxa\u2019s Accessibility 360 Project - Banking on Values Day 2026\" \/>\n<meta property=\"og:description\" content=\"Laboral Kutxa\u2019s \u201cAccessibility 360\u201d project addresses accessibility in a comprehensive, cross-cutting way and is directly linked to financial inclusion. 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