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Ethical banks outperform their non-ethical counterparts so why aren’t there more of them?

A recent study has found that ethical banks, grounded in the real economy, consistently out-perform their largest non-ethical peers. So we asked the report’s lead author, why aren’t more banks taking this approach?

Ethical banks consistently out-perform their largest non-ethical counterparts according to the latest research from the ethical bank network, the Global Alliance for Banking on Values (GABV). However, most start-ups and more or less all incumbent banks still cling to the old, broken model. Can this sort of analysis, combined with investor and regulator pressure, move ethical banking into the mainstream?

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